alt text image of a two paths in the woods

On Unhealthy Shortcuts

Very few shortcuts are healthy (here’s one). Most are an attempt to get results now without having to pay the price for those results.

There is no shortcut to exceptional health. You have to do all of things that lead to exceptional health, like getting enough sleep, making healthy food choices, getting enough exercise, and staying away from things that are harmful. Anything shortcut you take likely harms your overall health.

There is no shortcut to true wealth (whatever that means to you). If you want financial freedom, you have to work hard and hustle. You have to create more value than anyone else. You have to create more value for more people. You have to put some of your money away for later. Any shortcut you take is a pipe dream at best, immoral or illegal at worst.

There is no shortcut to excellent relationships. You have to care enough about other people to make frequent, meaningful deposits in those relationships. You have to spend time with the people who matter. You have to listen. You often have to put their needs first (and the most successful relationships you will ever have will be a contest when it comes to putting other’s needs first). Any shortcut you take with relationships only damages them.

There is no shortcut to building your brand. You have to be someone that creates value for other people. Influence isn’t something you do; it’s something that you are: influential. It takes time. It takes commitment. It takes character. Anything you do to shortcut the process makes you a candidate for a reality television show.

Well, this is THE sales blog, isn’t it? There isn’t any shortcut to selling faster. You have to do the work good selling demands of you. You have to make the calls. You have create value. You have to go through your process, even if it feels like you can skip some steps. Any shortcut you take only makes a sale less likely—and stretches out the real timeline.

Questions

What shortcuts are you trying to take? How’s that working out for you?

Why do you resist doing the real work necessary to the results you seek?

Why is fast really slow and slow really fast?


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Comments

comments

  • Steve

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  • Jeff Schmidt

    Anthony, Great article. Thank you!

    • http://www.thesalesblog.com S. Anthony Iannarino

      Thanks, Jeff!

  • Brian Kenimer

    Hey Anthony- so if there are no shortcuts, how do we shorten the timespan in the sales cycle?

    • shanegibson

      I would say be obsessed and passionate about the fundamentals. Shortening the timespan often means getting better at building relationships, following up, listening, etc. Too often people try to skip this stuff to shorten the sales cycle and it actually extends it. (Just my opinion of course)

      • http://www.thesalesblog.com S. Anthony Iannarino

        And spot on, too, Shane. I’d add creating enough value during each interaction to deserve the next commitment and asking for that commitment.

      • Brian Kenimer

        Thank you!

  • shanegibson

    Great post! Shortcuts have put me back so many times in my life :)