What can I say about Bob Burg that you don’t already know from having read The Go Giver? I can tell you that I am happy to call him a friend and a mentor. I invited Bob back into the arena to share some ideas from his new book, Adversaries Into Allies: Win People Over Without Manipulation or Coercion. I ask Bob to share the difference between persuasion and manipulation, how to prepare for a conversation with an adversarial client, how own beliefs can help or harm us, and the role of empathy in dealing with nasty, foul people.
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