On Turning Adversaries Into Allies with Bob Burg – Episode 28

In the Arena Podcast More Episodes

What can I say about Bob Burg that you don’t already know from having read The Go Giver? I can tell you that I am happy to call him a friend and a mentor. I invited Bob back into the arena to share some ideas from his new book, Adversaries Into Allies: Win People Over Without Manipulation or Coercion. I ask Bob to share the difference between persuasion and manipulation, how to prepare for a conversation with an adversarial client, how own beliefs can help or harm us, and the role of empathy in dealing with nasty, foul people.

Show Notes

Bob Burg

Follow Bob on Twitter

Adversaries Into Allies Book (Free Chapter)

Want more great articles, insights, and discussions?

Join my weekly Newsletter and subscribe to my weekly podcast, In the Arena.

Filed under: In the Arena Podcast

Tagged with:

Anthony Iannarino Head Shot

Follow me on your favorite social networks:

Share this page with your network