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No One Cares

No one cares what year your company was founded.

No one cares about the map of all your locations.

No one cares about the clients you serve.

No one cares about the awards your company has won.

No one cares about what you believe makes you great.

No one cares about your product. No one cares about your service. No one cares about your solutions.

No one cares about you.

Some People Will Care

People do care that you have a successful business that is stable and doesn’t put them at risk.

People do care that you will take care of them and that you are the present when your presence is necessary.

People do care that you know how to help them get results and that you have the experience to deal with the issues prevent them from getting the results they need.

People do care that your product, your service, or your solution can help them get the better results that they’re struggling to achieve without you.

People do care that you’re the kind of person that they can trust with their business.

You get to decide whether or not you deliver your value proposition in a way that gives your dream clients a reason to care.

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  • Michael Fox

    Odd. It would seem that the things that people apparently do not care about, are the same things that are required to meet the needs of what they do care about…

  • James

    Great post. I have literally talked through a slide about how great my company was, how many offices, revenue, etc, and then said out loud to the customer “So What? Why am I telling you this stuff? Why should you care?” and then tied it directly to all the points you make at the bottom of the post, “Because you want to partner with a company that you know is in it for the long haul, because you want to work with a company that has done this before and can do it for you too.”

    It may be crude, but I find it works.