Episode 21 – On Lovemarks and Loveworks with Brian Sheehan

Brian Sheehan is an Associate Professor of Advertising at Syracuse University’s Newhouse School of Public Communications. Before that, he was CEO of Saatchi & Saatchi’s Team One Advertising in Los Angeles. Brian’s new book, Loveworks, is a follow up to Kevin Roberts’ Lovemarks. I ask Brian about how buyers really buy, what makes a lovemark, and how brands create meanings, and in doing so, tribes.

Brian Sheehan 

Brian Sheehan on Twitter

Loveworks (affiliate link)

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