Brian Sheehan is an Associate Professor of Advertising at Syracuse University’s Newhouse School of Public Communications. Before that, he was CEO of Saatchi & Saatchi’s Team One Advertising in Los Angeles. Brian’s new book, Loveworks, is a follow up to Kevin Roberts’ Lovemarks. I ask Brian about how buyers really buy, what makes a lovemark, and how brands create meanings, and in doing so, tribes.
Loveworks (affiliate link)
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