--- title: Why Do You Expect a Call Back? | The Sales Blog description: Is it because you believe that the fact that you made a cold call to a prospect you are entitled to a call back? Do you expect a call back because you’re too lazy to call back yourself? Is it because you return every telemarketing call you receive at home or at work? Do you […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Screen-Shot-2013-02-22-at-8_16_10-PM.png --- ### [Now booking SKO meetings for 2026/27! 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Do you expect a call back because you’re too lazy to call back yourself? Is it because you return every telemarketing call you receive at home or at work? Do you expect a call back because you believe your dream client has nothing better to do than return calls from salespeople? Do you expect a call back because you’ve been so [proactive](http://thesalesblog.com/blog/2012/12/14/being-responsive-versus-being-reactive/) in nurturing the relationship that your dream client recognizes you as someone who can help them with their biggest challenges or opportunities? Is it because your message demonstrated that you have concrete, actionable [ideas](http://thesalesblog.com/blog/2011/11/29/one-more-way-to-be-a-strategic-advantage-for-your-clients-bring-ideas/) that will help propel your dream client’s business forward? Should you expect a call back because your message was so different than your competitor’s that it pulls you out of the box in some meaningful way? There isn’t any reason to expect your prospective clients to call you back when you leave a voicemail message while cold calling. It’s nice when they do. But it’s too rare occurrence for you to expect it. #### It’s Not About a Call Back A call back isn’t ever the main reason to leave a message. Each message you leave is an opportunity to make a deposit in the relationship ([or a withdraw](http://thesalesblog.com/blog/2013/02/21/what-your-cryptic-voicemail-really-says/)). I’ve never understood why salespeople hang up without leaving a message. The benefit of leaving messages is that you are demonstrating your interest in working with your dream client. It proves that you’re serious and determined enough to keep trying. Hanging up is like knocking on someone’s door and running. How does it benefit you that the first time they answer is [the very first time](http://thesalesblog.com/blog/2012/04/26/you-are-not-a-secret-agent/) they hear your name? Leave a professional, value-creating voice mail message. Don’t expect a call back. Follow your call with an email. And another phone call. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2013](https://www.thesalesblog.com/blog/tag/2013) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on February 22, 2013 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-06-16T3:08:28 PM", "datePublished" : "2013-02-22 20:23:04", "description" : "Is it because you believe that the fact that you made a cold call to a prospect you are entitled to a call back? Do you expect a call back because you’re too lazy to call back yourself? Is it because you return every telemarketing call you receive at home or at work? 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