--- title: My Disclaimer for the Disruptive Age | The Sales Blog description: Those of us who write and speak about selling today are often guilty of communicating as if each idea is a universal truth. Most of what we write our broad generalizations. This is what makes them useful. You can understand the idea and use it where it’s beneficial to do so. But this is a […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Screen-Shot-2013-02-19-at-9_03_01-PM.png --- ### [Now booking SKO meetings for 2026/27! 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Most of what we write our broad [generalizations](http://thesalesblog.com/blog/2011/08/01/all-generalizations-are-lies-even-this-one-a-word-on-sales-advice/). This is what makes them useful. You can understand the idea and use it where it’s beneficial to do so. But this is a [disruptive](http://thesalesblog.com/blog/2013/02/10/four-rules-for-this-disruptive-age/) age. And there’s nothing more dangerous than [dogma](http://thesalesblog.com/blog/2012/10/14/how-to-avoid-having-your-beliefs-become-dogma/). Your beliefs and ideas need to be subject to constant revision as new information and new situations occur. You need to be skeptical of anyone who touts his or her process, methodology, or idea as the final word. You need to take a jaundiced view towards easy answers. No matter what I write or how universally applicable it might be, it never fails that someone writes to tell me that there is some exception to whatever it was that I’ve written. And they’re often correct (except when they talk down the human sides of what we do). There’s no way that anyone can write, speak, or share ideas without sharing their point of view. To make something interesting and useful you have to talk about it as if it’s a universal truth. But there are exceptions. And there are exceptions to exceptions. And things are changing rapidly. #### My Disclaimer for the Disruptive Age So here is my disclaimer for the disruptive age. Every single word I write on this blog is absolutely true. Except when it isn’t. Your job is to read the idea, determine for yourself where and when it can be useful to you, and discard it when it’s not useful to you. Your job is to scour every source you can to find other ideas that might be useful to you and add them to your repertoire. In this disruptive age there are no easy answers. There is no panacea for producing greater results. Anyone that tells you they have the final answer isn’t telling you the truth. You need to be agnostic about ideas. You need to be agnostic about your sales process, your methodologies, and your tools. You need to adapt to what comes next . . . and what comes after that. Think for yourself. [Bring your a game](http://thesalesblog.com/blog/2011/10/02/none-of-this-is-easy-bring-your-a-game/). And for the foreseeable future, these are two statements that I unwaveringly stand behind. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2013](https://www.thesalesblog.com/blog/tag/2013) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on February 19, 2013 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-06-16T3:28:49 PM", "datePublished" : "2013-02-19 21:23:22", "description" : "Those of us who write and speak about selling today are often guilty of communicating as if each idea is a universal truth. Most of what we write our broad generalizations. This is what makes them useful. You can understand the idea and use it where it’s beneficial to do so. 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