Episode 1 – The Impact Equation with Chris Brogan

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This is the maiden voyage of the podcast In the Arena. It’s fitting that the first episode is an interview with the one person who has been instrumental in the development of my platform, my good friend, Chris Brogan. We discuss Chris’s book The Impact Equation and why salespeople should be developing their own platforms.


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Comments

comments

  • http://www.douglaserice.com/ Douglas E Rice

    Loved it, Anthony! “Contrast” is definitely my favorite concept from the book.

    • http://www.thesalesblog.com S. Anthony Iannarino

      I like Contrast and Echo. I think we place to much emphasis on Reach.



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