--- title: You Versus the Status Quo | The Sales Blog description: You bring disruption. The Status Quo brings stability. You bring the possibility of improvement. The Status Quo brings the safety and security of the present results. You offer ideas that will help to move the business forward. The Status Quo offers the security of business as usual. You require that investments be made, that money […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/Screen-Shot-2012-11-15-at-7_48_10-PM.png --- ### [Now booking SKO meetings for 2026/27! 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[The Status Quo](https://www.thesalesblog.com/blog/the-status-quo-the-most-dangerous-threat-to-your-deal) brings stability. You bring the possibility of improvement. The Status Quo brings the safety and security of the present results. You offer [ideas](https://www.thesalesblog.com/blog/how-to-think-about-ideas) that will help to move the business forward. The Status Quo offers the security of business as usual. You require that [investments](https://www.thesalesblog.com/blog/how-to-keep-your-client-from-underinvesting) be made, that money be spent. The Status Quo eliminates the need for investments. You require that choices be made, that priorities be determined and pursued. That Status Quo removes the need for choices to be made or priorities to be set. You have the support of a few [stakeholders](https://www.thesalesblog.com/blog/building-consensus). The Status Quo has deep organizational support. You require that [commitments](https://www.thesalesblog.com/blog/two-commitments-you-need-to-produce-better-results) be made, that action is taken, that new outcomes are pursued. The Status Quo protects from commitments, from new actions, and ensures the existing outcomes remain. You bring the need for cross-functional communication and cooperation. The Status Quo ensures that the silos remain in tact. You bring the possibility that [power](https://www.thesalesblog.com/blog/proximity-to-power-is-power) shifts within the organization. The Status Quo ensures that power remains where it presently resides. None of your competitors are more entrenched in your dream client’s company or more powerful than the Status Quo. There isn’t any competitor with the support of more stakeholders. There isn’t a single competitor that is more of a threat to your opportunity. Work and sell like this is true. #### Questions What is the most dangerous threat to your opportunity? Why does the status quo feel safer than your new initiative? What actions do you need to take to flip the balance of power away from the status quo?   ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2012](https://www.thesalesblog.com/blog/tag/2012) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on November 15, 2012 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/c9f553be-fbba-4813-9199-95c1603472e7.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/c9f553be-fbba-4813-9199-95c1603472e7) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2023-02-20T7:24:23 AM", "datePublished" : "2012-11-15 19:58:51", "description" : "You bring disruption. The Status Quo brings stability. You bring the possibility of improvement. The Status Quo brings the safety and security of the present results. You offer ideas that will help to move the business forward. 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