The path isn’t easy.
Many want the results of following the path, but they aren’t willing to walk to path.
Some will try anything to get the results that following the path provides—except actually following the path.
Some will pay guides that promise to make the path easy, never realizing that the path is what it is; it can’t be made easy.
Many will believe that the path isn’t worth following and seek instead to do something that requires less effort.
The few that choose to follow the path will struggle. Some will spend themselves and fail on the path. Some will succeed and reap all of the rewards that following the path provides.
But all who attempt to follow the path will be irrevocably changed for the better. Their lives will not have been wasted. Their efforts will not have been in vain.
Following the path is its own reward.
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Filed under: Sales 3.0