Oh, your dream client gave you their business all right. But that doesn’t mean you didn’t really lose on price. You can win the business and still lose on price.
You won the business and still lost on price:
You can win the business and still lose on price. It’s important that you create value and in doing so claim enough value to ensure that you deliver it.
What are the problems that come along with winning on price?
Have you ever won on price only to discover that you’d have been better off losing?
How do low margins make it difficult to succeed for your clients?
Is it possible that your dream client was already underinvesting when you found them? Doesn’t lowering the price make it more likely that they are dissatisfied?
Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.
Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.
Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com