There are lots of reasons salespeople suffer from call reluctance. Sometimes they are responsible for their call reluctance and, as much we don’t like to admit it, sometimes their sales management is responsible.
There is one absolute surefire way to breakthrough your call reluctance: start making calls.
In the Meantime
If you want to eliminate call reluctance, you can work on your beliefs, you can work on your belief that you are a value creator, you can develop killer language, and you can really focus on adding meaning to your work.
Ultimately, some or all of these may be necessary.
But there is the problem of “in the meantime.” Time continues to march on whether you are prospecting or not. The time you have to reach your goals and make your numbers is dwindling like the sand in an hourglass. Your hesitation to pick up the phone comes at a very, very steep price—likely one you can’t afford.
In the meantime, you have to produce results. You have to sell. Waiting isn’t a sales activity, or I would have a metric for it.
The Fastest Cure
The fastest and surest cure for overcoming call reluctance is to pick up the phone and make calls. Don’t check your email. Don’t look for work that makes you feel busy but produces no result. Don’t find ways to rationalize doing something else that can and should wait or that doesn’t really need done at all.
And for God’s sake knock it off with all of the “research.” Seriously! You know plenty.
Pick up the phone.
Start dialing through your list of dream clients.
By the time you are through five or six calls, you won’t have any of the feelings you had before you dialed. It’s like jumping in a cold swimming pool; once you are in and already wet, you get used to the cold temperature.
By the time you are through ten or twelve calls, you will start to build some momentum. You’ll get into a rhythm. It will turn into a completely different activity. And, dare I say, the more you call, the more you will like calling (cold or otherwise).
Breaking Through Mental Barriers
You break through your mental barriers by taking action. You don’t break through the barriers by thinking about or talking about things. You break through with massive action.
There isn’t a faster way to overcome your call reluctance. Later on, you can work on the root causes of your reluctance.
Personally, I have always tried to make the biggest, most difficult, and most painful calls first thing in the morning. Once you blast the toughest calls, everything else seems easier. Most of the time, you are pleasantly surprised by how well these calls go; your mind has a way of making things way worse than they really are.
Blast through the mental barriers. Just make the calls. You’ll be surprised.
What are you doing about your call reluctance?
Have you tried just making the calls?
How much time are you losing?
Are your goals getting any easier to reach?
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