What Really Prevents You From Writing a Couple Blog Posts Per Week

What Really Prevents You From Writing a Couple Blog Posts Per Week

A question on Focus.com and the accompanying responses got my attention. Actually they got my attention because my name and the two posts I wrote about how I write were included in a response.

The question is how many blog posts do you have to write a week to keep your reader’s interested, but it is the writer’s confession that she has trouble coming up with two or three posts a week that really got my attention. I’ll leave it to the social media and inbound marketing experts to answer how many blog posts is enough. I’ll take a run at helping with the writing more frequently part.

If you have trouble coming up with a couple of posts a week, I believe that one of two things is true (or perhaps both are true).

You Are Discounting the Value of Your Ideas

You have ideas all of the time. You make observations. Some things strike you as being interesting. Some things strike you as particularly effective or insightful. Other things strike you as being ineffective or just plain wrong. Some things really drive you crazy.

You are all of the time making observations, and because you are human, you are also making judgments. Your observations, your judgments, and what you find compelling help to create your point of view.

If you struggle to come up with two or three ideas a week, I believe that it is a confidence issue. You haven’t killed your inner critic, and you are being far too judgmental about your own ideas and their ability to be useful, insightful, persuasive, or entertaining to other people.

Ask anyone who writes a blog regularly and they will tell you that the post that they believed to be a throwaway post is the post that generated the most comments, replies, emails, and phone calls. Their more thoughtful posts, the posts that they believed to be the best work and to contain the most important ideas, are sometimes all but ignored.

The truth of the matter is that you don’t get to determine the value that others derive from your ideas. What you believe isn’t worthy of a blog post is a post that someone else needs you to write. More still, because everything you write is being indexed for search and retrieval, the people that need your idea can find it when they need it.

But the people that need your ideas can only find them if you actually write and share them.

You Haven’t Really Committed to Writing

Writing is a discipline. It takes a serious commitment. It also takes a process that enables you to keep your commitment.

If you want to make it easier to write, commit to writing and commit to a process.

For me, the process includes capturing ideas in real time, writing an editorial calendar, and then rising at 5:15 AM to write. I haven’t found a better time to write than very early in the morning. No one wants your time at 5:30 AM, and your mind isn’t yet distracted by what the world will later demand of you as it wakes up.

No matter what else happens, make and keep the commitment to just sit down and start writing. Don’t be judgmental, and don’t do the editorial work you can do later. Just start writing, and keep writing until you have reached whatever amount of time to which you have committed.

Like any other discipline, it is difficult at the beginning, but it gets easier the longer you learn to keep that commitment.

What If You Need Help With Ideas?

I am not going to argue that what someone else believes to be their own truth and their own reality isn’t valid (even though I believe that the lack of ideas is really a lack of confidence and a lack of having assassinated your inner critic that lead to not having ideas for a couple posts). If you really believe that you can’t come up with a couple of ideas a week, here are some prompts:

What are the ten things you would explain to someone who wants to learn about your industry in order to give them a reasonable, layman’s understanding?

What advice would you give someone who is considering entering your profession or field? (Write down the title for ten posts that start with “A Letter to a Young __________.”)

What are the obstacles that prevent your clients from succeeding when they purchase what you sell? What are the necessary catalysts or enablers that allow buyers to really succeed in getting the outcome they need when they purchase what you sell? (There are literally fifty posts in these two topics alone. Make the lists)

What are the things that drive you crazy and that you believe should be changed about your field, your profession, or the way your product or service is usually used by your clients?

Chris Brogan offers a service where for $9.97 per month he will send you over 40 topics per month.

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  • http://samuraiwriter.com/blog samuraiwriter

    Editing while writing is another demon that needs slaying.

    Get the thoughts down on paper and edit later.

    Supertramp’s lyrics for ‘Easy Does it’ include:

    “And if my thoughts had wings, I’d be the bird that sings…”

    When you blog, be that bird!

    • Anonymous

      It’s true. I think editing kills the creative process . . . at least while the focus should be on getting the thoughts down on paper (or screen).

  • http://www.devinbradyblog.wordpress.com Devin

    Great post and very timely for me. Just published my first post tonight. Took me all day just to click “go”. I appreciate the post and look forward to many more.

  • http://www.talkingmediasales.com Ben Shute

    Another great post Anthony.

    Over at Talking Media Sales, we publish 3 times a week, but it is made much easier by the fact that we have 6 contributors to the blog, each an expert in a different part of media and sales. It helps provide a breadth of ideas, and some different personality, and a wealth of content.I agree with @samuraiwriter:disqus as well, editing can really stymie creativity and indeed the message. We try and free that up by having a different editor than writer to the post who can look at it objectively and make sure the message of the post makes sense, and free up the writer to get the ideas out.

    Keep up the awesome work.

  • http://twitter.com/TomNijhuis Tom Nijhuis

    Hi Anthony,

    Once again a great post. I particularly appreciate the fact that you get up at 5:15 for our benefit! I’ve recently launched my own blog on http://22sales.com and I too try to write every morning. My advice to people is to use all your time as efficiently as possible. I have a one hour commute every day to my office. I’ve recently bought a 10 inch laptop which I carry with me wherever I go. Nowadays, whenever I’m commuting I’m writing. Finding the time to write really isn’t that difficult as long as your dedicated to it!

  • Cre8iveimages

    Anthony, I’m the one who posted the question about blogs on Focus. Thank you for your answer & your very helpful article on this subject. You’ve given me some insight into this problem in your last section along with some great topic ideas.

    I’d really like for you to glance at some of my articles on my blog if you have time (i know, what’s that?) & get some feedback from you–either in comments or an email.


    Again, thank you,