Twenty Eight Articles for Sales: 16 – Practice deterrent patrolling.

Practice deterrent patrolling. Establish patrolling methods that deter the enemy from attacking you and that ensure your prospects and clients are safe. The aim is to prevent your competitor from having an opportunity to penetrate your clients and prospects by being present and keeping them completely satisfied. This can be done through frequent scheduled appointments to discover areas of improvement, scheduled business review meetings, and face-to-face interviews and surveys. Without your strong presence and your ability to continually generate value as the prospect or clients needs change, the client will surely entertain your competitors.

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