--- title: You Are Pure Potential | The Sales Blog description: Everything and everyone around you indoctrinate you, some intentionally, most without that being their primary aim. Visit here to read more. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_1178770855.jpg --- ### [Now booking SKO meetings for 2026/27! 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So much of what we believe comes from the subconscious mind, a mind programmed throughout your life, with a good part of that programming being locked into place at a very young age by what you see, hear, and feel—and with a large part of it already in place at birth. Everything and everyone around you indoctrinates you, some intentionally, most without that being their primary aim. Your [limiting beliefs](https://www.thesalesblog.com/blog/a-short-list-of-self-limiting-beliefs) are not your own. They were installed, and you can uninstall them. ## The Limits of Your Thinking I recently overheard a conversation between two people describing how it is not possible for them to lose weight. I was fascinated and said nothing, but some part of me wanted to ask, “Could you lose just one pound?” If a person can lose one pound, how could they refuse to believe they could lose two? If they could lose two, could they not lose three? Without pretending anything I write is easy, you know that it is possible, that one has the potential should they decide to use it. In a similar conversation a few months back, I remember two people talking about how hard it is to make [more money](https://www.thesalesblog.com/blog/why-you-dont-have-more-money). Had it been any of my business—and it wasn’t—I might have asked, “Could you make ten dollars more?” If you could make ten dollars more, could you not double that and make twenty dollars more? Are there not other people who have determined they will make far more and who are also succeeding at doing so? ## Uninstalling Limiting Beliefs When where your beliefs installed? To whom do those beliefs belong? Why are they so deeply embedded to be perceived by us as immutable truths when they are anything but immutable? Why should what is possible for one person not also be possible for you? What benefit is there is allowing someone else’s limiting beliefs become your limitations? There may be nothing more dangerous to reaching your full potential than ingesting other people’s fears and limiting beliefs and believing they are laws that apply to you. As successful as you are now, you are still pure [potential](https://www.thesalesblog.com/blog/on-be-more-do-more-have-more-and-contribute-more), the shorthand for which I use the idea: “be more, do more, have more, contribute more.” What belief do you have to shed to reach reach your potential? ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [Goals](https://www.thesalesblog.com/blog/tag/goals) [2019](https://www.thesalesblog.com/blog/tag/2019) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on May 26, 2019 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. [![DOWNLOAD EBOOK](https://no-cache.hubspot.com/cta/default/2922376/c9f553be-fbba-4813-9199-95c1603472e7.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/c9f553be-fbba-4813-9199-95c1603472e7) ## Are You Ready To Solve Your Sales Challenges? ![Anthony-Solve-Sales](https://www.thesalesblog.com/hs-fs/hubfs/Anthony-Solve-Sales.png?width=290&height=221&name=Anthony-Solve-Sales.png) Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2023-02-20T10:08:23 AM", "datePublished" : "2019-05-26 11:10:28", "description" : "Everything and everyone around you indoctrinate you, some intentionally, most without that being their primary aim. 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