--- title: The New One-Call Close | The Sales Blog description: I am unaware of any sales organization or salesperson who believes they can execute a “one-call close” in a complex sale, though I do believe there must be a few. I don’t believe that I have ever witnessed a salesperson try to close a complex sale in a single call, although I would be keenly […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_470485565.jpg --- ### [Now booking SKO meetings for 2026/27! 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I don’t believe that I have ever witnessed a salesperson try to close a complex sale in a single call, although I would be keenly interested in observing someone give it a go. What has replaced the “one-call close” is the “one-call and [emailed pricing](https://www.thesalesblog.com/blog/7-reasons-to-stop-emailing-your-pricing) close,” something so close to the “one-call close” to be a distinction without a difference. Instead of asking for the business at the end of the first call with the prospective client, they email pricing and proposal, something acceptable in a genuinely transactional sale, but would surely not increase a preference to buy from you, what one might consider the principal outcome of a sales calls. With all the metrics we use to understand and improve sales, we never look at something so simple as how much time it takes to win a complex deal. We look at the days it takes to get through our [linear](https://www.thesalesblog.com/blog/controlling-the-nonlinear-sales-conversation) representation of the sales process, and when we are sophisticated, we look at days in stage, the amount of time in each phase. This is all well and good, but I wonder what it might look like to tally up the actual minutes spent with the prospective client and the many stakeholders involved in complex sales. In my experience, it takes hours to win a client. I have won huge deals in 4 hours with the prospect, and I have won others in something closer to 8 hours spent with the primary contact and/or their team. The process may have taken a couple of months, but the time spent with the contacts can be measured in hours. If you look at your calendar and add up all the time you spent with the prospect and their team face-to-face, on video meetings, or the phone in a deal you won, you can measure the time it takes, which might give you some idea about how much [conversation](https://www.thesalesblog.com/blog/11-ways-you-give-up-control-of-the-sales-conversation) needs to occur for you to win a complex sale. I would be surprised if you found you win deals in a single hour with your prospective client and even more astonished if emailing a proposal and pricing after that hour resulted in winning their business. How many hours of conversation does it take for you to win a prospect’s business? ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2019](https://www.thesalesblog.com/blog/tag/2019) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on April 11, 2019 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2024-09-10T10:57:57 AM", "datePublished" : "2019-04-11 20:46:19", "description" : "I am unaware of any sales organization or salesperson who believes they can execute a “one-call close” in a complex sale, though I do believe there must be a few. 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