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It is infinitely more likely that you are failing to produce the results you want because of a lack of execution than a lack of knowledge. It is almost certain if you know what you want, that you also know what you need to do to have it.

If it isn’t a lack of execution that is preventing the result you want to achieve, then it is almost certainly a lack of patient persistence. If you do the right thing long enough, you will eventually have what you want.

If you know what you want and do not have it despite knowing what you need to do and patiently persisting, then your strategy for producing that outcome isn’t right. You can do almost everything right and be off in just one critical area. If you find the distinction between your strategy and someone who already has what you want, making a change will almost surely get you what you want.

This is the recipe for achieving what you want to achieve. First, get great clarity about what you want. Two, learn what it is you need to do to have it and execute. Three, patiently persist until you achieve the result. Four, make any necessary adjustments and repeat.

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Sales 2018
Post by Anthony Iannarino on July 13, 2018

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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