--- title: Your Effort Exactly Matches Your Real Goals | The Sales Blog description: There is a difference between wanting things and having goals that you are pursuing. For example, everyone wants more money. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/smelting.jpg --- ### [Now booking SKO meetings for 2026/27! 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For example, everyone wants more money. A small percentage are motivated enough by the idea to take action to produce more income. Everyone wants to be in excellent physical condition, but few are willing to invest their time and energy to do the work that produces that outcome. When you look at the results that you are producing right now, your current level of matching effort is what is producing those results. If you put even less effort into the results you want, you will produce even less of them, true? And, naturally, if you put more effort into what you want, you will progress towards those things. Your matching effort matches up precisely to your true goals. The effort you put forth to have something is indication as to how badly you want it. Even if you say that you really, really, really want something, your effort exposes the truth. You are motivated enough to have exactly the result you have now, and you are comfortable. More effort might make you uncomfortable, and you may have to give up what you know and believe to gain something different. You might have to double the time and energy, something that might also make you uncomfortable. Becoming the person that comes after the person you are not might be a scary thought, making you wonder if you will lose membership in your tribe. When you want your true goal badly enough to put forth the effort to achieve it, you will almost certainly attain that goal. Given enough time and a consistent application of effort, obstacles eventually give way. Those obstacles are what prevent all who merely “want” things from having them, and they are the proving grounds for those who achieve their goals. Your effort tells the truth about your real goals. It’s okay if comfort is one of them, but where is the fun in that? ###### Tags: [Goals](https://www.thesalesblog.com/blog/tag/goals) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on December 7, 2017 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. 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