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Yesterday I spoke with my friend, Dan Waldschmidt. We were talking about productivity and some of the rules. He said that his “open door policy” had become an “open distractions policy.”

The idea of an open door policy is that people can come to you for help anytime they need it. But it doesn’t mean “anytime.” The openness to helping is not supposed to mean that you are free to be interrupted at any time. Interruptions are the destroyers of productivity and quality work.

Productivity isn’t measured by how busy you are or how many tasks you complete in a day. That form of Taylorism, objective counting and measuring time, does nothing to measure the value of the work you have done. Those are Industrial Age Measurements and are increasingly less valuable in the Information Age.

The real measurement of productivity is the value of the work you have completed. The more important the work completed, the more productive you are. The higher the quality of the most important work, the greater your productivity. These are not objective measurements. They’re subjective; they are value judgments.

What this means is that someone who spends 90 minutes completing a project that is critically important and of very high quality is more productive than someone who, say, spent 8 hours reacting to the interruptions that showed up in their office or their inbox (assuming that work was not nearly as important). It may feel good to be busy, but busyness is not a measurement of productivity. It is more likely that these two concepts are negatively correlated.

Yes, But Not Now

Being productive doesn’t mean you have to say no when other people ask for your help. You can say, “Yes, but not now.” You can close your door, the browser, and the inbox for 90 minutes at a time and do meaningful work. Three of these blocks in an 8-hour day will give you 4.5 hours to be productive and leave you with 3.5 hours to react to what other people need.

Close the door. Do good work.

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Sales 2017
Post by Anthony Iannarino on November 3, 2017

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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