A few years ago, while I was sitting in a sales kickoff meeting and waiting to speak, I was struck with an idea. I looked around the room, and saw 500 people enjoying great speakers and excellent content. That is a lot of salespeople, but I couldn’t help but think about all the salespeople who had never been to a sales kickoff meeting.
At that point, I went to the web and bought virtualsaleskickoff.com. I called the people in my mastermind group, and we scheduled the first VSK. Over 2,500 people attended that first VSK in 2015. In 2016, 5,400 people attended, and over 10,000 watched that year’s kickoff. This year, 7,400 people signed up, and I have no idea how many attended.
Around the middle of last year, I had another idea. There are all kinds of conferences, but there isn’t one on outbound prospecting, which is still the fastest way to create new opportunities. I called Jeb Blount and pitched him. He was difficult to restrain, calling it “genius.” I called Mike Weinberg and Mark Hunter, both of whom agreed that it was not only a good idea, but “necessary.”
All of us agree that too little attention is being paid to prospecting and pipelines. There is too much waiting, and salespeople need more help creating opportunities. So, OutBound was born.
The very first OutBound Conference is being held at the Intercontinental Hotel in Buckhead, Atlanta, Georgia on April 13th, 2017. The all-day event starts at 8:30 AM and ends at 4:45 PM.
The morning will consist of four keynote speeches, all centered around the themes of Prospecting, Pipeline, and Productivity. These are the speeches that we give to the private companies that hire us to speak. The afternoon sessions will include five workshops, including one by our special guest, Laura Madison.
I want you to join us at OutBound Atlanta. Go to www.outboundconference.com to register you and your team.
OutBound Atlanta is sponsored by Cirrus Insight.
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