--- title: 1 Comes Before 2 | The Sales Blog description: Transformation is incremental. You can decide to change in two seconds. You can begin taking the actions necessary to begin your transformation. image: https://www.thesalesblog.com/hubfs/The%20Sales%20Blog-2.jpg --- ### [Now booking SKO meetings for 2026/27! 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You can decide to change in two seconds. You can begin taking the actions necessary to begin your transformation. But that transformation isn’t going to happen overnight. If you want success today, you needed to start some time ago. Likely years ago. Progress doesn’t come fast. It takes more time than you wish it would to start getting results. Much of the time, it feels like nothing is happening at all. Even though you have changed what you believe and changed your behaviors, the results are slow coming. You don’t notice the changes. You don’t recognize the distance you’re covering because it is small. Almost imperceptible. It is there, nonetheless. And it is accumulating. You are making forward progress, even though you aren’t moving as fast as you would like to. One comes before two. Two comes before three. Three comes long before twenty-seven. And twenty-seven comes before two hundred eleven. You can’t transform by jumping straight to two-hundred eleven. You have to start at one. Everyone starts at one. You pass through two before you get to three. You won’t notice these small changes. Even though it doesn’t matter, other people will start noticing the [transformation](https://www.thesalesblog.com/blog/progress-comes-transformation). They’ll comment on the differences, even though to you they are infinitesimal—and maybe even disappointing. Transformation is a process. It’s through the process that you achieve the transformation, even if you live in a culture that tells you that you should instantly have whatever it is you want simply because you want it. The more you honor the process, passing through the smallest of improvements on your way to transformation, you will achieve it. Eventually. Just not today. Today you are at 1. [Take one step forward](https://www.thesalesblog.com/blog/this-is-an-invitation) tomorrow, and you will be at number 2.   ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2017](https://www.thesalesblog.com/blog/tag/2017) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on January 10, 2017 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2023-02-07T11:15:35 AM", "datePublished" : "2017-01-10 23:01:28", "description" : "Transformation is incremental. You can decide to change in two seconds. 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