Today’s guest, Stu Heinecke, approaches marketing in a surprising and unique way. Stu is a cartoonist, using creativity as a truth-telling and marketing device. Today, we hear about Stu’s new book, How to Get a Meeting with Anyone. His unconventional combination of an education in marketing and a talent for drawing has morphed into a lucrative profession and inspiring marketing avenue. Stu has worked for big magazines, reached out to important names through cartoons, and set meetings with professionals who changed the course of his business and life. Learn from Stu how to harness that courage, make the meetings happen, and set campaigns in motion through creativity.If you want to connect with influencers, you've got to do certain thingsClick To Tweet
Revive your creativity
As an artist, Stu is familiar with the pressure of finding a “real” profession. On this episode, he talks about how the creative process can be driven out of us through the education process. We learn that success is regurgitating what we hear. But creativity is about making connections and discovering for yourself what works together. People stop painting, writing,drawing and dreams are driven out of us. Turns out, Stu found out a way to keep creativity alive and succeed professionally. Stu also uses humor as a truth-teller within the marketing world. He has reached out to professionals, created a buzz, and gained attention through humor and cartoons. He knows that if you can get someone to laugh, you are getting them to agree with your essential point. Stu took his talent and turned it into a sustainable financial business. Isn’t it time to revive your own creativity?
Have you tried this marketing approach?
Stu wrote How to Get a Meeting with Anyone to reveal the untapped selling power of contact marketing. His own campaign of approaching companies through cartoons birthed the idea, and ultimately the book. It is inspiration from Stu’s journey of figuring out how to reach people who were important to the desired outcomes in his life. For Stu, cartoons are a powerful selling device. He learned the importance of customizing a message and impressing important people. The truth is, important people are busy and have lots of people trying to get through to them. Stu believes contact marketing has been a hidden form of marketing existing for too long without a name. His mission is to bring it to light and teach people how to utilize it.We won’t go anywhere if we don’t believe we are worthy of going somewhere ~Stu HeineckeClick To Tweet
You need to make that contact.
Stu’s book reveals 20 categories of contact marketing campaigns he learned from his own endeavors and conversations with important people in his world. What do you have to do to gain the attention and impress the people crucial to your growth and business? Stu’s creative, resourceful approach will get you ready to brave the necessary interruption. It is about humanizing yourself quickly, because people buy from people they know and trust. This book is for salespeople and business owners networking for those breakthroughs. This is a book about audacity and going after the people important to your preferred future. It is about empowering you to reach out for the connection that could change the scale of your business. Stu is ready for you to be confident and access anyone you want to. Are you ready?
Ready to get uncomfortable?
Stu believes that we won’t go anywhere if we don’t believe we are worthy of going somewhere. So, why not believe in yourself? It is time to get uncomfortable because that is where the best things in life come from. Are you approaching your marketing strategies with any audacity? Do you know what audacity looks like in your profession? Stu’s thought is that audacity is simply enjoying what you are doing and allowing it to become infectious. His cartoons carry his approach of reaching out to impactful people that can change the course of his business. Learn how to face your fear, blow past your comfort zone and get that meeting with anyone. Tune in today to hear Stu’s experience and expertise, on this episode of In the Arena.The best things in life come from getting uncomfortable ~Stu HeineckeClick To Tweet
Outline of this great episode
- [2:57] Introduction of today’s guest, Stu Heinecke.
- [4:23] Stu’s unconventional combination of professions.
- [8:38] How Stu got his start in cartoon drawing.
- [14:08] Stu’s creative process.
- [16:34] Humor and truth-telling as marketing devices.
- [19:24] How Stu accumulates ideas.
- [21:43] Stu’s book, How to Get a Meeting with Anyone.
- [23:11] Surprising outcomes from the book writing process.
- [27:40] What is required to get a meeting with anyone?
- [29:16] Advice to breakthrough to a big CEO or personal hero.
- [32:10] A VIP makeover on yourself.
- [34:06] Audacity and addressing fear.
- [41:28] Stu Heinecke’s contact information.
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Resources & Links mentioned in this episode
- Find Stu here.
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