--- title: 8 Lies About Better Results | The Sales Blog description: These are 8 of the lies about better results you can’t tell yourself, you can't buy from others, and you can't sell your clients. image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_245067355.jpg --- ### [Now booking SKO meetings for 2026/27! 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If you work in sales, you promise better results. These are 8 of the lies about better results you can’t tell yourself, you can’t buy from others, and you can’t sell your clients. 1. **This is going to be easy**. It isn’t. If it were [easy](https://www.thesalesblog.com/blog/stop-trying-to-make-selling-easy) to produce better results, you’d already be producing those results. This lie is designed to make you believe that you aren’t going to have to expend energy–emotional and physical–to produce better results. 2. **This is going to be fast**. You know better results don’t come quickly. It takes time. You are going to have to work at things longer than you want to. It takes less time than you might think, but it isn’t going to be instant. 3. **This is going to be cheap**. Better results aren’t [cheap](https://www.thesalesblog.com/blog/better-faster-cheaper). They cost you time, energy, and money. Major results require major investments. If you don’t make those investments, you will not generate the results. 4. **This won’t require work on your part**. You know the pitch. Get rich quick. Get fit and healthy in 8 minutes a day. These lies are designed to make you believe you can have the results without doing the work. Better results require that you first do the work. Success is something you have to [pay for in advance](https://www.thesalesblog.com/blog/the-hustlers-playbook-hustlers-pay-for-success-in-advance). 5. **This is going to be problem free**. There is a learning curve. You are going to make mistakes. Things are going to go wrong. You are going to hit roadblocks, obstacles, and dead ends. You are going to be frustrated. You will have problems. And you will find your way through. 6. **Anyone can do this and succeed**. No they can’t. No they aren’t. If the results you want were easy to produce, everyone would be producing those results. Look around. This isn’t true, is it? Most people aren’t disciplined or dedicated enough to produce the better results you have set as your goals. 7. **You won’t have to change**. All the results you want in your life are on the other side of change. You have to [change your beliefs](https://www.thesalesblog.com/blog/a-short-list-of-self-limiting-beliefs). You have to change your behaviors and actions. Only then to you get the better results. 8. **You will get everything right the first time**. No you won’t. You are a [work in progress](https://www.thesalesblog.com/blog/chip-away-the-parts-that-arent-the-best-you). You are going to make mistakes. You are going to stumble. You are going to fail. And you will most definitely fall off the wagon from time to time. You will get it right the third time – or maybe the fourth. But even then, you will find room to improve. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2015](https://www.thesalesblog.com/blog/tag/2015) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on June 10, 2015 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2023-02-14T12:42:33 PM", "datePublished" : "2015-06-10 21:00:59", "description" : "These are 8 of the lies about better results you can’t tell yourself, you can't buy from others, and you can't sell your clients.", "headline" : "8 Lies About Better Results", "image" : { "@type" : "ImageObject", "height" : 16, "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/Image/favicon.ico", "width" : 16 }, "mainEntityOfPage" : { "@id" : "https://www.thesalesblog.com/blog/8-lies-about-better-results", "@type" : "WebPage" }, "name" : "8 Lies About Better Results", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 24, "url" : "https://f.hubspotusercontent20.net/hubfs/2922376/TSB/images/TSB%20Logo%20Dark.svg", "width" : 228 }, "name" : "The Sales Blog" } } ```