You don’t have time to make all of the calls you need to make right now. But you do have the time to make one or two of them.
You don’t have enough time to nurture every dream client on your target list right now. But you do have time to make a deposit in one of those accounts.
You don’t have time to have the long, serious discussion about the problems and challenges you’re having delivering for one of your clients. But you do have time to call them, tell them how much you care, and schedule the time to make that call.
You don’t have time take all of the people on your operations team to lunch to thank them from going above and beyond for you in getting your new client onboard. But you do have time to send them a stack of pizzas and take care of their lunch.
You don’t have time to answer every email in your inbox, but you do have time to take a quick glance and take care of anything that really needs your attention, even if it’s a quick note to tell someone you’ll call later.
You don’t have enough time to spend with the people that matter most to you, but you do have time to plan your life so that the time you have is invested in special and meaningful interactions.
You don’t have time to watch two hours of reality television every night. You don’t have time to mindlessly surf the Internet trying to satiate your craving for distraction. You don’t have time to procrastinate on your biggest dreams. You don’t have to avoid what must be done.
What you are doing right now is a commitment you are making for your future self. If you are spending time on the trivial, useless, and meaningless now, you are committing your future self to living with the regret of having not invested that time in something more meaningful.