--- title: The Price You Pay for Success | The Sales Blog description: "Want to know what stops you from succeeding: comfort. Not the lack of pain or suffering. Just a lack of a real discomfort. The remedy is discipline. Discipline is a willingness to be in a state of discomfort now so that you can have something of greater value later. The price you pay for success […]" image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_157598603.jpg --- ### [Now booking SKO meetings for 2026/27! 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Not the lack of pain or suffering. Just a lack of a real discomfort. The remedy is discipline. Discipline is a willingness to be in a state of discomfort now so that you can have something of greater value later. The price you pay for success is: 1. **Waking up earlier than you want to (and earlier than most people would find reasonable)**. Your bed is warm, safe, and comfortable. You want to stay, but success begins when your feet hit the floor. 2. **Going to bed later than you want to**. The bed is calling your name. But the meaningful work only gets done when you don’t stay awake and do it. 3. **Not eating whatever you want or whenever you want**. You can probably eat as much as you want with no ill effects. You can’t, however, eat whatever you want or whenever you want. A little hunger pain is a good reminder. 4. **Exercising your body when you would rather not**. The bed is still warm. It’s pure comfort. But you have to make yourself physically uncomfortable if you want the energy and vitality you need. 5. **Reading instead of watching television, YouTube, Hulu, or Netflix**. Television, even its new forms of delivery, is a form of escape. Watching a little is okay. Watching a lot is allowing success to escape your grasp. Reading is exercising the mind, even when the content allows you to escape. 6. **Saving money instead of spending it**. Saying no to small comforts and trivial distractions now means having a much greater level of comfort later. You are going to live a lot longer than you suspect. 7. **Making your calls instead of engaging with more interesting distractions.** You are every day confronted with endless distractions. Making your calls isn’t as interesting or fun as many of these distractions. The distractions are destructive, destroying your ability to produce the results of which you are capable. Making your calls (or whatever work it is you are avoiding in order to be comfortable) is where you will find success waiting for you. 8. **Listening instead of talking**. We love the sound of our own voice. But you don’t learn anything and you don’t make deposits in relationships when you are talking. Speaking is serving your need to be heard. Listening is serving someone else’s need to be heard, to be acknowledged, to be thought of us important. Be uncomfortable and be silent. 9. **Putting relationships above transactions**. The speed of everything is increasing. We are more and more compressing time and finding a way to make transactions faster. Relationships are destroyed when you treat people like transactions. Go slow even when it makes you uncomfortable. 10. **Giving more than you take**. You are going to measure your success by the contribution you made to others. Taking, having, acquiring is about your comfort now. Giving is about your legacy. Your future regrets won’t have anything to with what you didn’t have. Your future regrets will be about what you didn’t give. Give it away. 11. **Being brave enough to admit that you are wrong and strong enough to change**. It’s uncomfortable to admit when you are wrong. It can bruise your ego. It can also repair damaged relationships. It’s worth the discomfort of admitting you are wrong to regain a relationship. It’s worth it to exert the necessary emotional energy to change. ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2014](https://www.thesalesblog.com/blog/tag/2014) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on April 11, 2014 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2021-06-15T6:22:44 PM", "datePublished" : "2014-04-11 22:50:50", "description" : "Want to know what stops you from succeeding: comfort. Not the lack of pain or suffering. Just a lack of a real discomfort. The remedy is discipline. Discipline is a willingness to be in a state of discomfort now so that you can have something of greater value later. 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