If price isn’t your business model, if it’s not your value proposition, then you’re not competing on price. If you have trouble with price it means you have to sharpen your value creation, not your pencil.
Written and edited by human brains and human hands.
Anthony Iannarino is a writer, an international speaker, and an entrepreneur. He is the author of four books on the modern sales approach, one book on sales leadership, and his latest book called The Negativity Fast releases on 10.31.23. Anthony posts daily content here at TheSalesBlog.com.
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