Your dream client is waiting for you to nurture the relationships within their company and to build the trust that will allow them to engage you in an opportunity.
They are waiting for you to pay in advance for their business by doing all of the heavy lifting that opening an opportunity and winning one requires of you.
You dream client is waiting for you to call them.
They are waiting for you to discover the ground truth, their greatest challenges, and the constraints that will need to be overcome to succeed.
They are waiting for you to help them with a vision of a better future. They are waiting for you to help show them the way forward.
Your dream client is waiting for you to lead.
Your dream client is waiting for you to build within their organization the consensus that will ensure that your solution succeeds.
Your dream client is waiting for you to care enough to step up and own the outcomes that they need a partner to own.
They are waiting for someone to step into the role of strategic, value creating partner and all that that role requires.
They are waiting for an equal, someone to challenge them to take their game to the next level.
They are waiting for someone to help them and who will be a competitive advantage.
Your dream client is waiting for someone to bring it.
Your dream client is waiting for you. What are you waiting for?
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