--- title: Who Matters Most | The Sales Blog description: There are very few days when I have been unable to write. There were thirteen days in Tibet last year when I thought it would be better to take in Tibet and Mt. Everest instead of writing. And then there was a single day at the end of the year in which I experienced the […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_13893214.jpg --- ### [Now booking SKO meetings for 2026/27! 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There were thirteen days in [Tibet](http://thesalesblog.com/2010/09/the-last-few-miles-are-the-most-difficult-but-the-view-is-worth-it/) last year when I thought it would be better to take in Tibet and [Mt. Everest ](http://thesalesblog.com/2010/09/the-last-few-miles-are-the-most-difficult-but-the-view-is-worth-it/)instead of writing. And then there was a single day at the end of the year in which I experienced the greatest personal challenge of my business life; I wasn’t in a place where I could write. Today might have been a day when I could not write. But it isn’t. Yesterday I gave the commencement speech to the Fortis College graduating class of 2011. I told them that only two things in life really matter: [their relationships to other people ](http://www.theatlantic.com/magazine/archive/2009/06/what-makes-us-happy/7439/)and the contributions that they make. I believe with every fiber of my being that this is true. Today I had this belief brought home in the most unfortunate of unfortunate ways. So today, there is nothing about sales here. In its place, I offer you this: Instead of thinking about *what* matters, spend today reflecting on *who* matters. Today, remember to tell those that you love just how much you love them. Tell them what they mean to you. Or maybe just enjoy spending time together. Make the calls to your family members and let them know how much they mean to you, especially the overdue calls that should have been made a long time ago. Make the calls to your closest friends; it’s been too long. When it is all said and done, the only thing that really matters are the people in your life, your relationships. It’s the “*who*” that matters most. “Happiness is love. Full stop.” ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2011](https://www.thesalesblog.com/blog/tag/2011) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on July 24, 2011 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2022-06-16T3:27:39 PM", "datePublished" : "2011-07-24 18:22:11", "description" : "There are very few days when I have been unable to write. There were thirteen days in Tibet last year when I thought it would be better to take in Tibet and Mt. Everest instead of writing. 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