Comments on: Activity Doesn’t Cure All Sales Problems, But . . .

By: Career Articles of the Week - Career Shmeer 7/30/10 | Careers Out There

Career Articles of the Week - Career Shmeer 7/30/10 | Careers Out There — Fri, 30 Jul 2010 15:39:49 +0000

[...] Sales & Marketing is All About the Customer – Dave Brock/Partners In Excellence Low Activity Levels Have a High Cost For Sales Careers – Anthony Iannarino/The Sales Blog Entrepreneurs: How To Write a Business Plan For Your [...]

By: Daniel M. Wood

Daniel M. Wood — Mon, 26 Jul 2010 11:13:19 +0000

Activity is extremely important in sales.
I would say it makes up 50% of your income.
If you work hard you will make more, you take it easy you will make less.

But it is still only 50%, the other 50% are how well you do your job.
How high the ratio between made calls and appointments, between appointments and sales, between first time customers and repeat customers.

Getting the activity right will earn you an income even if you have a horrible ratio but you need to be good at everything in sales to be called a successful salesman.

By: S. Anthony Iannarino

S. Anthony Iannarino — Mon, 26 Jul 2010 00:30:51 +0000

Thanks for stopping by, for commenting, and for sharing, Stuart. I appreciate it. And I whole-heartedly agree . . . we are all salespeople and this lesson is good for each and every one of us!

By: Stuart Baum

Stuart Baum — Sun, 25 Jul 2010 16:57:50 +0000

An excellent article!

I would add for non-sales people reading this that *everyone* is a salesperson in some way, shape or form. So this is not advice for other people.

We can chart future new business numbers by the number of database activities. This will not show big wins, or numbers that fall across quarter lines, but when activity drops, the sales will drop accordingly.

Nicely written article. Worth sharing (and I did.)