Comments on: What Do You Sell? A Lesson in Personal Branding http://thesalesblog.com/2010/04/what-do-you-sell-a-lesson-in-personal-branding/ The Sales Blog Tue, 07 Feb 2012 23:02:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: George Petri http://thesalesblog.com/2010/04/what-do-you-sell-a-lesson-in-personal-branding/comment-page-1/#comment-1714 George Petri Thu, 08 Apr 2010 11:51:44 +0000 http://thesalesblog.com/?p=3670#comment-1714 Two identical products being sold by two different sales people. Why do you choose one over the other? Because of trust, credibility, interaction, etc. In other words the sales person is selling himself first before he can sell his product. The sales person's brand and product brand become fused as in the case of Tiger Woods so when something happens to damage reputation, it damages the whole brand. Two identical products being sold by two different sales people. Why do you choose one over the other? Because of trust, credibility, interaction, etc. In other words the sales person is selling himself first before he can sell his product. The sales person’s brand and product brand become fused as in the case of Tiger Woods so when something happens to damage reputation, it damages the whole brand.

]]> By: uberVU - social comments http://thesalesblog.com/2010/04/what-do-you-sell-a-lesson-in-personal-branding/comment-page-1/#comment-1711 uberVU - social comments Wed, 07 Apr 2010 18:02:09 +0000 http://thesalesblog.com/?p=3670#comment-1711 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by iannarino: What Do You Sell? A Lesson in Personal Branding http://bit.ly/arq3b2 | #sales #salestip #b2b #success... Social comments and analytics for this post…

This post was mentioned on Twitter by iannarino: What Do You Sell? A Lesson in Personal Branding http://bit.ly/arq3b2 | #sales #salestip #b2b #success…

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