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	<title>Comments on: Diagnose: The Desire to Understand</title>
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	<link>http://thesalesblog.com/2010/02/diagnose-the-desire-to-understand/</link>
	<description>Adventures in the New Art of Sales and Sales Management</description>
	<lastBuildDate>Wed, 08 Sep 2010 13:29:48 +0000</lastBuildDate>
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		<title>By: Would You Buy a Brick from Ogilvy?</title>
		<link>http://thesalesblog.com/2010/02/diagnose-the-desire-to-understand/comment-page-1/#comment-1670</link>
		<dc:creator>Would You Buy a Brick from Ogilvy?</dc:creator>
		<pubDate>Sat, 03 Apr 2010 18:28:22 +0000</pubDate>
		<guid isPermaLink="false">http://thesalesblog.com/?p=2623#comment-1670</guid>
		<description>[...] word choice, “pry,” is what those of us who work in sales might recognize better by the word diagnose or needs-analysis. The word “pry” connotes something other than what we in sales actually do. [...]</description>
		<content:encoded><![CDATA[<p>[...] word choice, “pry,” is what those of us who work in sales might recognize better by the word diagnose or needs-analysis. The word “pry” connotes something other than what we in sales actually do. [...]</p>
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		<title>By: Does Being a Trusted Advisor Mean That You Don’t Sell?</title>
		<link>http://thesalesblog.com/2010/02/diagnose-the-desire-to-understand/comment-page-1/#comment-1466</link>
		<dc:creator>Does Being a Trusted Advisor Mean That You Don’t Sell?</dc:creator>
		<pubDate>Fri, 19 Mar 2010 13:00:27 +0000</pubDate>
		<guid isPermaLink="false">http://thesalesblog.com/?p=2623#comment-1466</guid>
		<description>[...] a trusted advisor means that you have the ability to diagnose your client’s business problems and challenges and then to make the right recommendations to [...]</description>
		<content:encoded><![CDATA[<p>[...] a trusted advisor means that you have the ability to diagnose your client’s business problems and challenges and then to make the right recommendations to [...]</p>
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		<title>By: 3 Ways to Improve Your Ability to Diagnose for Salespeople</title>
		<link>http://thesalesblog.com/2010/02/diagnose-the-desire-to-understand/comment-page-1/#comment-1245</link>
		<dc:creator>3 Ways to Improve Your Ability to Diagnose for Salespeople</dc:creator>
		<pubDate>Sun, 07 Mar 2010 01:04:52 +0000</pubDate>
		<guid isPermaLink="false">http://thesalesblog.com/?p=2623#comment-1245</guid>
		<description>[...] diagnose in sales is to be able to discover the root cause of your client’s business problem or challenge. [...]</description>
		<content:encoded><![CDATA[<p>[...] diagnose in sales is to be able to discover the root cause of your client’s business problem or challenge. [...]</p>
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		<title>By: Daniel M. Wood</title>
		<link>http://thesalesblog.com/2010/02/diagnose-the-desire-to-understand/comment-page-1/#comment-947</link>
		<dc:creator>Daniel M. Wood</dc:creator>
		<pubDate>Fri, 12 Feb 2010 09:28:04 +0000</pubDate>
		<guid isPermaLink="false">http://thesalesblog.com/?p=2623#comment-947</guid>
		<description>Hello Anthony,

Another great article.

I agree that it is really important to understand your customers. If you can see what problems they have and what is stopping them from making a deal you can meet their arguments and earn their trust.

In sales everything hinges on trust, if the customer trusts you they will be inclined to purchase your products. 

By showing them that you care and that you are willing to take the time to help them with their problems, fears and letting them know that you won&#039;t be going anyware after the deal is made, you will still be there to care about them and their questions.

//Daniel M. Wood
&lt;a href=&quot;http://lookingtobusiness.com&quot; rel=&quot;nofollow&quot;&gt;Looking To Business&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Hello Anthony,</p>
<p>Another great article.</p>
<p>I agree that it is really important to understand your customers. If you can see what problems they have and what is stopping them from making a deal you can meet their arguments and earn their trust.</p>
<p>In sales everything hinges on trust, if the customer trusts you they will be inclined to purchase your products. </p>
<p>By showing them that you care and that you are willing to take the time to help them with their problems, fears and letting them know that you won&#8217;t be going anyware after the deal is made, you will still be there to care about them and their questions.</p>
<p>//Daniel M. Wood<br />
<a href="http://lookingtobusiness.com" rel="nofollow">Looking To Business</a></p>
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		<title>By: uberVU - social comments</title>
		<link>http://thesalesblog.com/2010/02/diagnose-the-desire-to-understand/comment-page-1/#comment-940</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Fri, 12 Feb 2010 04:48:47 +0000</pubDate>
		<guid isPermaLink="false">http://thesalesblog.com/?p=2623#comment-940</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by billrice: RT @iannarino Diagnose: The Desire to Understand http://bit.ly/dAANGV #sales...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by billrice: RT @iannarino Diagnose: The Desire to Understand <a href="http://bit.ly/dAANGV" rel="nofollow">http://bit.ly/dAANGV</a> #sales&#8230;</p>
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		<title>By: BizSugar.com</title>
		<link>http://thesalesblog.com/2010/02/diagnose-the-desire-to-understand/comment-page-1/#comment-939</link>
		<dc:creator>BizSugar.com</dc:creator>
		<pubDate>Fri, 12 Feb 2010 04:05:54 +0000</pubDate>
		<guid isPermaLink="false">http://thesalesblog.com/?p=2623#comment-939</guid>
		<description>&lt;strong&gt;Diagnose: The Desire to Understand...&lt;/strong&gt;

The ability to sell requires a strong ability to diagnose the client’s problems and challenges. By diagnosing their problems and challenges, and by developing a full understanding of their root causes, the professional salesperson can build a solution ...</description>
		<content:encoded><![CDATA[<p><strong>Diagnose: The Desire to Understand&#8230;</strong></p>
<p>The ability to sell requires a strong ability to diagnose the client’s problems and challenges. By diagnosing their problems and challenges, and by developing a full understanding of their root causes, the professional salesperson can build a solution &#8230;</p>
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