Rank is nothing: talent is everything. Not everyone is good at sales. Many people don’t understand the concepts, and many more who do can’t execute it. It is difficult, and in a conventional company only a few people will master sales.
Anyone can learn the basics and should be taught, but a few “naturals” do exist. Learn how to spot these people and put them in positions where they can make a difference. Even if they are not in sales, make sure they are client-facing positions where their skills can make a difference. Rank matters far less than talent–a few good salespeople under a smart sales manager can succeed in sales, where hundreds of sales people with resources under a mediocre Vice President of sales will fail. Twenty-Eight Articles for Sales
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