Comments on: Twenty Eight Articles for Sales: 25 – Fight the enemy’s strategy, not his forces.

By: S. Anthony Iannarino

S. Anthony Iannarino — Sun, 22 Nov 2009 18:59:43 +0000

Thanks, pThomas. This is Sun Tzu stuff, deep meanings and lots of room for interpretation. How I might think about it were I you is to ask a couple questions:

1. What is the outcome my competitor seeks?

2. How do I prevent that outcome or how do I ensure that the outcome, if obtained, benefits me and harms my competitor?

By: pThomas

pThomas — Sat, 21 Nov 2009 17:08:39 +0000

I enjoyed your article and in the midst of the competitions attack myself, my first i might add. If possible, could you elaborate on ‘co-opting’ and methods used to do the ‘co-opting’.

Thanks

By: bizsugar.com

bizsugar.com — Fri, 20 Nov 2009 12:29:13 +0000

Twenty Eight Articles for Sales: 25 – Fight the enemy’s strategy, not his forces….

Number 25 of 28 articles on sales effectiveness based on Kilcullen’s 28 Articles for Counterinsurgency….