Practice deterrent patrolling. Establish patrolling methods that deter the enemy from attacking you and that ensure your prospects and clients are safe. The aim is to prevent your competitor from having an opportunity to penetrate your clients and prospects by being present and keeping them completely satisfied. This can be done through frequent scheduled appointments to discover areas of improvement, scheduled business review meetings, and face-to-face interviews and surveys. Without your strong presence and your ability to continually generate value as the prospect or clients needs change, the client will surely entertain your competitors.
Related posts:
- Twenty Eight Articles for Sales: 23 – Practice armed civil affairs Practice armed civil affairs. You must restructure the prospect or client’s environment to displace your competitor from it. You must focus first on meeting...
- Twenty-Eight Articles for Sales: 10 – Be There. The Golden Hour. You have been hired, been on-boarded, and if you are lucky, you have had some sales training. Now it is time...
- Twenty Eight Articles for Sales: 27 – Keep your extraction plan secret. Note: This is the only Article of the 28 that does not easily translate to sales strategies or tactics. The best that comes to...
- Twenty Eight Articles for Sales: 26 – Build your own solution. Only attack the enemy when he gets in the way Build your own solution-only attack the enemy when he gets in your way. Try not to be distracted, or forced into a series of...
- Twenty-Eight Articles for Sales: 9 – Have a game plan. Have a game plan. The final preparation task is to develop a game plan: a mental picture of how you see the operation developing....
