I was pointed to Dave Stein’s blog by Jill Konrath at Selling to Big Companies. Dave’s recent entry, More on the Presidential Sales Campaign, outlines some of the moves that are working–and some that aren’t–for each of the Democratic candidates.
I can’t help but think that the biggest sales mistake of the campaign to date has been Senator Obama’s "bitter" comments that got so much press leading up to Pennsylvania. I doubt it costs him the nomination, but the glaring error in my opinion is that he continues to talk after closing the sale.
At this point in the "sale," he had already closed and won. There really was (and is) no reason to keep adding content to his message.
Apparently, he and his staff have figured this out and have canceled the North Carolina debate. Regardless of your politics, from a sales perspective he gains nothing and risks much to debate his opponent–with or without a moderator.
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