Anthony Iannarino is an international speaker, author, and sales leader. He posts daily sales tips and insights to The Sales Blog.

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The Voice of Reason Lies

alt text image of a face with a voice being equalized

The voice of reason is a governor. It’s job is to tell you what you can’t believe, what you can’t do, what you can’t have. It reminds you that you are unreasonable when you think beyond what is “normal.”

The voice of reason provides limits. It limits your imagination. It limits your vision. It limits your desires. The voice of reason reminds you that you aren’t supposed to exceed the “natural” limits that have been established by others, by custom, by nature.

The voice of reason likes averages. It doesn’t like things too hot, that would mean that things are going too well, and at any minute the roof could cave in. It doesn’t like things too cool, either. That would mean things aren’t going well enough, and that means that any time the bottom might fall out. The voice of reason loves mediocrity.

The voice of reason tells you to withhold your gift. It tells you to hold your tongue, not to speak, not to draw attention to yourself, not to stand out. If you are unreasonable, you will open yourself up to criticism. People will judge you, and other people’s judgments may hurt. It reminds you how many other people just like you sacrificed their gifts, choosing the reasonable path of the average.

But the voice of reason lies. None of what it recommends is reasonable.

It is unreasonable to live a life of quiet desperation. It is unreasonable to deny your imagination, the bigger vision you see for yourself, your hopes and your dreams.

It is unreasonable to be average, to withhold your gifts to avoid the critics and the cynics. It is unreasonable not to make the difference that only you can make.

It is unreasonable not to go all in on your life’s work, your life’s dream, your mission, and your purpose. Why does the voice of reason believe you are here? As a casual observer?

The voice of reason lies. Nothing it recommends is reasonable.

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Filed under: Sales 3.0, Success

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