Anthony Iannarino is an international speaker, author, and sales leader. He posts daily sales tips and insights to The Sales Blog.

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The Hustler’s Playbook: Energy Is Critical

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There is one critical ingredient necessary to hustling and producing. If you have this ingredient (and many don’t), you will have a distinct competitive advantage. If you are lacking it, you will quickly find yourself among the non-hustlers. That one ingredient is energy.

Physical Energy

You need physical energy to hustle. Your capacity for work is determined by how much energy you have. The more energy you have, the greater your potential for work.

Some hustlers are born hard-wired with endless physical energy. They have what seems like an never-ending power supply that allows them go longer than almost anyone else. You’re lucky if you are one of them.

Most hustlers have to be smarter and manage their energy. They have to focus on creating a system for creating and recovering physical energy. They manage their diet, their exercise, their sleep, and their stress. The strict discipline they apply to their lifestyle is an insurance policy they take to make certain they have the physical energy to produce.

Non-hustlers lack energy. They move slow and accomplish little because they lack the physical energy necessary to do better.

Mental and Emotional Energy

There is another kind of energy you need if you are going to hustle (and if you are here, you are going to hustle, aren’t you?). That is emotional energy.

It takes mental energy to think. Thinking well is the hardest work you will ever do. The very act of hustling presents you with hundreds of challenges, problems, obstacles, and roadblocks. Whatever your business is, you have to find a way to produce results when those results are difficult to produce. Mental energy is what allows you to find a way where there are no maps, no directions, and no clear path before you.

You need emotional energy too. While you are building your dream, you are going to experience setbacks. There are going to be times when your world is turned upside down or when you go backwards. Your emotional energy is what allows you to move forward. Hustling requires that you manage your emotional state.

The non-hustler lacks the mental and emotional energy necessary to hustle (even though they could develop it if they chose to).

Energy is the currency of hustling, not money. Manage your physical, mental, and emotional states so you can manage your energy.

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Filed under: The Hustler's Playbook

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